“Look at the road you’re standing in”, says 27-year-old Yusuf Toefy. “You see barber shops, you see fish and chips eateries, you see clothing stores. Now remember how this place looks and come back in a few years’ time. This road is not going to look the same”. From this pavement in bustling Malta Road in Salt River, where Toefy lives, there are barber shops, fisheries, and the fabric stores. But beyond the shops and houses there is also a community. This is the type of neighbourhood where businesses know each other as neighbours do, and call their customers friends and family.